The Ground-Up
Patron Initiative

Together, for a happier
and more sustainable future

“One of the first conditions of happiness is that the link between Man and Nature shall not be broken.”

– Leo Tolstoy

Patron Tiers

If you enjoy your Kampung experience & believe in what we do, consider supporting us by becoming a GUI Patron.


per month

One original nature-inspired e-card per month


per month

10% off on 1 activity per month

* Includes all previous tier rewards


per month

10% off on GUI farm produce

* Includes all previous tier rewards

See more tiers ▾


per month

Monthly organic vegetables
(4 types) + Monthly lunch gathering

* Includes all previous tier rewards


per month

Free entry to a single-session
activity of choice every six months

* Includes all previous tier rewards

Kampung Builder

Any amount
per month

Opt for no rewards to
maximize your contribution

We are appreciative of any amount you so wish to pledge. A virtual hug and lots of gratitude!

GUI started in 2008 with less than 100 sqm of land, only one full-timer and a mission to nurture a 21st century kampung spirit.

GUI started in 2008 with less than 100 sqm of land, only one full-timer and a mission to nurture a 21st century kampung spirit.

We are now a team of 14 core staffs managing 26,000 sqm of land, a growing portfolio of public workshops, volunteering activities & corporate programmes.

We are now a team of 14 core staffs managing 26,000 sqm of land, a growing portfolio of public workshops, volunteering activities & corporate programmes.

Through it all, providing a space to reconnect with nature, foster sustainable living, and nurture the community spirit remains central to our ethos.

Through it all, providing a space to reconnect with nature, foster sustainable living, and nurture the community spirit remains central to our ethos.

What could Singapore be with more communities like GUI?

  • In a highly urbanised city, GUI provides a space to reconnect with nature, others and self.

Kah Mun

Transformational, intimate, together. I found familiar faces, dedication to sweating for a societal cause, a willingness to slow down, an appreciation for natural ecosystems, and a genuine kindness to one another…These memories are all so special. Even after my short time at GUI, I am motivated to be my most mindful and gracious self. Thank you GUI, I will definitely be back.


I help out in the Touchwood, where we focus on woodworking. Our volunteers come from diverse backgrounds, with a shared love for woodworking and community. Helping out at TouchWood has given me the opportunity to pursue my love for making things, and to share with newcomers what I know, as well as continue to learn from more experienced members.


When I tell people that I volunteer on a farm, they say, “A farm? In Singapore? Where is that?” And I tell them about this place. They’re amazed, because people don’t expect it. There isn’t much of nature for people in Singapore to interact with. It’s nice to walk through a park and it’s beautiful, but GUI helps to educate people about sustainable living and retain traditional skills and knowledge.

Adi & Varsha

GUI for us represents the “People” – the strong volunteer community that tirelessly works day and night to build this sustainable space. We’ve met some remarkable people that have inspired us to give back to nature, appreciate the produce that we consume, and most importantly stay grounded!


This place is a symbol that humans have truly progressed, making inroads into our heart, soul, and spirit – that a selfless, community-driven organisation like this can exist from the ground-up. My biggest takeaway from being in GUI is that it is possible for people to put their heart and soul into collaborative projects with others, and to care for causes beyond the self and immediate needs.

Yuen Sheng

I see here as a really relaxed corner from my job and from my life. I feel very… tranquil—to the point that I unknowingly want to return…I know that everything and everyone plays a part in GUI. It’s a great feeling..It’s never about who’s doing more or less, but about how to make this place a better place. Most people I see here hold that pure intention.


GUI is endowed with rustic surroundings, fresh air, tranquility and above all, the warmth of its people. My greatest wish for GUI is that it would continue to flourish and extend its reach to the community, especially the younger generations!

Xin Yee

GUI serves an important reminder to us that we should not take for granted what we have. Many times we get caught up in the race of life, and reconnecting with nature could sometimes be what the body and mind need to reset itself. I believe a space like GUI is what we need more of in our current society—somewhere we can return to, to get away from the hectic, fast-paced kind of living for a while.


At first I thought GUI was about activities. Now it’s about the people..everyone is friendly and GUI really feels like home…I feel that all our environments are incubators for how we turn out as individuals. If you choose to surround yourself with things that will grow you – that is what will make the most impact in the long run.


Set in the midst of a built up neighborhood, GUI is a unique place which exudes a rustic and tranquil charm, offering its visitors a break from the city buzz. My favourite spot at GUI is the farm, where I have been assisting with harvesting and general upkeeping. I have gained valuable knowledge on botany and agriculture. Above all, what draws me is the warmth and cosiness of the people here.

Wai Fong

Volunteering at GUI has fulfilled my passion of contributing towards a meaningful cause. My wish is that GUI would be able keep this space and continue to grow as a community, extending its reach through more meaningful programmes as well as increase the output of its organic produce! In this way, our people would be able to lead healthier and more enriching lifestyles.

Chun Huat

I would love to see GUI become a space where people can come to relax their minds, souls, and at the same time, learn to be more mindful of their bodies. I believe that a healthy mind lives in a healthy body, and that mental health is imperative for physical health. If the mind is unsullied and pure, it will greatly help in maintaining physical well-being and health.


What is GUI to me? Hard to say… GUI is many things. It’s a sanctuary. It’s a school. As an engineer, my mind has to be sharp. But the bad thing about being in an office all the time is that your brain slows down. I believe we all need physical activity every once in a while, and that physical activity must stimulate your mind. GUI is a place that keeps me up on my toes.

Hui Ling

Earlier this year when GUI celebrated its 11th birthday, I was on site, sketching a pot of flowers. Evon, Xin Yee and Ibnur saw me and started talking about it – that was the initial spark of ‘Kampung Sketching’. Now I host monthly kampung sketches, where people of all ages and all skill levels can come, enjoy the space and sketch on location.


I remember some of us realising the significance food had in bringing us closer together. Even without any equipment to cook, we had found a new solution that allowed us to become more tightly knit. So I began to cook by using bricks to build a temporary cooking area, while looking for sponsors to donate a metal kitchen table. That is how Kampung Kampus’ kitchen was built in the end.

Zhan Wen

One thing that keeps me here is how the people engages you no matter how bad their day is. It’s a place where communication between people is never lacking.


I have been doing my applications for universities recently and noticed how much I have truly learned from GUI. My ambitions and values are powered by the experiences I have had in the kampung in the past 2 years. Meeting people of various opinions about our environment, city life, laws, societal expectations and many more.


I feel like outside of GUI, the narrative is very flat. Everybody seems to be following a similar path but here you meet different people. And I think what I’m trying to explore is what everyone here is asking as well. How do we live more sustainably? How do we find the right kind of work to do? I’m interested in sustainability because I feel very comfortable outdoors so it makes sense for me to care.

Jie Hui

Today, I don’t work at/ with GUI. Nor do I spend as much time as I would like volunteering for and attending their various programmes. But without GUI, I wouldn’t have had the imagination to do the work I do at Forum for the Future. Why? Words are useless. You have to experience it to believe it.


When I first came to GUI with my company’s team building event, I was impressed with the open, rustic space and the activities that volunteers could participate in. GUI to me… is a nature sanctuary from our pigeon hole dwelling in a concrete jungle, a place of unique experiences that allow humans to connect with nature, to learn again how to care for the environment, by being immersed in nature.

Mun Cheong

With COVID-19, being able to get out there, breathe in some fresh air and get the body moving has always been important but underrated. GUI offers a therapeutic and pleasant way to exert and unwind after a week of staring at a screen from home without much physical activity. How else can you explain the number of people trekking, exploring and exercising our island home during the weekend?


Ground-Up Initiative has been a treasure for us, and we are so blessed to be given these opportunities and experiences as a family, to return to the most simple wisdom of Mother Nature, and to cultivate new, loving family relations together. We are looking forward to becoming more involved in GUI’s activities. Thank you so much!


I really like the 5G values that GUI instills through the activities—Gracious, Green, Giving, Grounded and Grateful. I feel that these values are important to the younger generation as they are more into gadgets, and out of touch with nature. With the rising number of depression cases these days, I think that connecting with nature will also be helpful to prevent depression.


The Kampung values the little “back-to-basics”, home-like things like self-sustaining farms, composting systems, and cooking as a family. But it also remains incredibly relevant in reminding Singapore that our resources are limited, and suggesting a lifestyle that successfully integrates the Singaporean culture into sustainable living.

Pei Lun

I got to experience so many new things, from farming to brick making to falling butt first into the stream. But the very first thing I came to realize was the power of nature to heal. For most of us, life moves at such a fast pace that it seems to pass us by before we can really enjoy it. And the space allows us to enjoy whatever we’re doing, to take the time to feel the soil, to slow down and be present.

“If not enough people want to come and continue the torch, then maybe GUI is just a dream, a nice to have dream but impossible to attain… So the people have to decide whether they want this to continue, for the good and sustainability of humanity.”

– Tay Lai Hock, Late Founder & Kampung Chief
(1964 – 2018)

As featured on…

Frequently Asked Questions

We will send you an email on the last day of every month, with details on how to claim your rewards for that month.

Yes. Except for the GUI e-card, which will be emailed to you every month, you will need to claim your rewards by the date indicated in the monthly rewards email.

The reward(s) will be forfeited if not claimed before the expiry date, and can’t be carried over to the following month.

Yes. Much as we would really hope to have your continuous support, should you wish to cancel the subscription, you may do so any time by emailing us at involve@groundupinitiative.org. We will process your requests within 3 working days. Your Patron rewards will also end in the same month.

The money will be deducted on the same day every month, based on when you subscribe. The rewards will only be activated from the last day of the month.

You may upgrade/downgrade your Patron Tier by subscribing to the new Patron Tier on this page, and email us at involve@groundupinitiative.org to cancel your old subscription. Cancellation requests will be processed within 3 working days.

Yes. Thank you for the thought! You may PayNow to UEN: T08SS0122H or transfer to

Ground-Up Initiative (GUI)
DBS Current Account
Account Number: 107-902-5455

Please indicate your name and include “GUI Patron” in your message for GUI.  One-time contributors will not receive monthly Patron rewards. Nevertheless, your kindness is deeply appreciated.

  • Silver – activity discount is only valid for single-session activity, which is organized by Ground-Up Initiative, excluding multiple-session workshops or activities organized by our partners.
  • Gold – retail discount is only valid for GUI farm produce, excluding other products by our retail partners, limit to 4 times per month,
  • Diamond – 4 types of seasonal organic vegetables. Entitled patrons will need to pre-register and collect at GUI Retail Corner every last Saturday of the month. Detailed instructions will be included in the monthly Reward email. Monthly lunch will be on last Saturday of the month, subject to safe distancing regulations.
  • Platinum – free entry reward is only valid after 6 months of subscription, only applicable for single-session activities. All rewards from previous tiers are still valid every month.

    Ground-Up Initiative (GUI) reserves the right to change our reward terms at any time without prior notice. In the event that any changes are made, the revised terms shall be communicated to the affected Patrons and posted on this website immediately.

For any other questions, please email us at involve@groundupinitiative.org, include “Patron Queries” in your subject line and we’ll get back to you as soon as possible. Thank you!